Top 5 Beauty Retail Android Apps in Middle East Q2 2021

Throughout Q2 2021, the performance of the top 5 beauty retail apps on the Android platform in the Middle East showed diverse trends in weekly downloads and active users, as highlighted by Sensor Tower data.

Nice One | نايس ون experienced notable fluctuations in weekly downloads. The app peaked mid-April with approximately 18.4K downloads and saw another surge in late June with around 5.2K downloads. Active users also varied, reaching a high of about 40K in mid-April, but later stabilizing around 23.9K by the end of June.

Bath&BodyWorks saw a significant increase in both downloads and active users towards the end of June. Weekly downloads rose dramatically from around 4.7K in mid-June to approximately 28K the following week. Active users mirrored this trend, climbing from about 2.9K to 21.8K within the same period.

Golden Scent قولدن سنت showed a more moderate pattern. Weekly downloads saw a peak in mid-April at around 3.8K, while active users reached their highest point in late April with approximately 7.8K users. The app maintained a steady range of active users between 5.3K and 5.6K through June.

ِArgan Package demonstrated varied download numbers over the quarter. Early April saw a high of around 7.6K downloads, but there was a significant drop to just 45 downloads in early May. The app recovered somewhat by the end of June with around 1.7K downloads.

Sephora UAE: Beauty, Makeup had a consistent performance in weekly downloads, peaking in late May with approximately 4.4K downloads. Active users also saw an upward trend, reaching a high of about 9.5K in late May, but slightly declined to around 6K by the end of June.

These insights are based on Sensor Tower data, and more detailed analytics can be found through their platform.